my as seen on tv

Since the legislation in favor of TV shopping industry development has been released in the USA in 1980s, As Seen On TV has developed prosperously, the global well-known TV shopping companies like CVN, QVC, and HSN have set up one after another.

Currently, TV shopping accounts for 8% of American total retail sales, while the figure is only 0.2% in China. China’s TV shopping program has also increased rapidly since 2004, from 28,000 hours in 2004 to 93,000 hours in 2007, which up 82% compared to 2006. The TV shopping programs are usually scheduled at non prime time like midnight, noon and evening, and the local channels are the main platforms for TV shopping programs.

China’s TV shopping industry scale was about CNY10.5 billion in 2007, of which the TV direct-sale and shopping-focus channels accounted for 59.1% and 40.9% respectively. With the standardization and support of national policies, the TV shopping industry chain composed by logistics, information flow and capital flow has been initially formed.

About 10% TV shopping audiences in key cities fulfilled a purchase. According to our investigation in ten cities, about 71.11% of TV shopping audiences make a phone call to sellers, more than 50% audiences believe that the product attractiveness, price and product performance are main reasons to determine whether to buy, while the exaggerating advertisement will make them refuse to buy. Moreover, audiences are lack of confidence in As Seen On TV Products , and only 17.65% of the audiences have firm belief in TV shopping.

The household appliances and mobile phones are the best selling products. According to our investigation, the popular products from high to low are as followings: household appliances, mobile phones, beauty products, digital products, computer, sports & healthy products and garment & jewelry, the average shopping expense is about CNY1396.6. The products are selling in TV are mainly durable consumables, and fast consumables, however, influenced by the markets of Taiwan China and South Korea, the non-material products, like travel products, finance and insurance products, have also launched moderately.

The sales of China’s TV shopping will reach CNY20 billion in 2008. Meanwhile, with the growth of China’s total retail sales in the following ten years, TV shopping will account for about 3%, that means its sales will increase to CNY500 billion.

Months have passed since fisherman Song Yu ordered a cell phone from a TV shopping program. Exhausted by anxious waiting, he called the hotline only to find it had been cancelled.
The farmer in China’s northeast Jilin Province was not the only victim of TV shopping frauds in the country. Statistics show that an increasing number of farmers are entangled in such schemes.
According to the statistics released by the consumer society of Jilin, farmers’ complaints of As Seen On TV As Seen On TV programs accounted for 50 percent of the total consumer complaints in the past nine months, compared with 20 percent previously.
To offset the impact of the global economic downturn, the Chinese government has put forward stimulus packages aimed at boosting domestic demand by encouraging farmers to buy more.
But swindlers found the occasion a rare opportunity to plunder the meager income of farmers. While urban residents are immune to TV shopping programs due to constant exposure, TV shopping is a novel concept to farmers.
Zong Shouyun, director of the publicity and education center of Jilin consumer society, said efforts should be made to warn farmers to make cautious selections in buying goods promoted by TV shopping programs.
Analysts said that consumers were very likely to buy low-quality products or be swindled as TV shopping programs barred consumers from seeing both the product and the dealer.
TV shopping programs began to spread in China in late 1990s, and mostly feature promotions for health care products such as digital products aimed to increase body height and facilities for treating shortsightedness.
In August 2006, China’s State Administration of Radio, Film and Television (SARFT) issued a ban to suspend misleading TV programs following complaints by consumers.
Those programs included TV shopping programs for medicine, medical equipment, weight loss, breast enlargement and other beauty products and treatments.
The suspension will only be lifted when these kinds of programs have been corrected and a new circular can be released.
Ren Qian, deputy director of media organization management department of SARFT, said in a recent interview that SARFT was drafting a management document of TV shopping programs in an effort to rectify the practice of TV shopping.
More stringent and specific measures would be formulated on the market entry and air time of As Seen On TV Store As Seen On TV Store programs, he said, adding those who violated the rules would be ordered to suspend their programs. Licenses could be canceled for the most severe cases.
But analysts have remained optimistic about China’s TV shopping market and predicted potential.
Ye Maozhong, a brand management expert, said “TV shopping in China has a potential market but lacks standardized operation.”
A report from China’s TV shopping research and development center showed that TV shopping accounted for only 0.15 percent of total volume of China’s retail sales in 2008, while the figure was eight percent in the United States and more than 10 percent in the Republic of Korea.
Public mistrust in the profession halted the development of TV shopping in China, according to the report.

In recent years, there is a general tendency in another way of As Seen On TV As Seen On TV , which has become a common occurrence in our daily life. More and more people choose this channel instead of going shopping by themselves or with friends. As every coin has two sides, TV shopping also has advantages and disadvantages.

To begin with, there is no doubt that TV shopping saves people much trouble in choosing commodities. The commodities shown on TV are limited, so people are not likely to be in dilemma. Secondly, people don’t have to go out to buy things they need. Just turn on the TV set, and select the favorite article. After a call, the thing one wants will arrive soon. Thirdly, the seller on TV offers much more details on the commodity, while in a face to face deal, the shop assistant is sometimes impatient, which affects the mood of shopping.

However, the negative aspects are also obvious. On one hand, can the merchandise shown on TV not be faked? Maybe, they just look nice in the effect of vision on TV. On the other hand, some articles worn on the model fit perfectly, but perhaps not suit the people who want to buy them via watching. In addition, without a bargain, it is impossible that consumers can buy the things with reasonable price. Moreover, the entertainment during shopping with which people can have a relaxation is eliminated. The most unfortunate is that people increasingly turn passive rather than active.

From what has been discussed, we may reach the conclusion that As Seen On TV Store As Seen On TV Store not only brings convenience, but also causes confusion. Everyone has his own choice, but for me, I still prefer the traditional pattern of shopping. Which would you prefer?

Welcome to Getablog.net Blogs. This is your first post. Edit or delete it, then start blogging!